Retailing: From A to Z | Live Life Every Day!! | Page 405

Knowing What Employers Want

Posted on March 7, 2013 by bermanevansretail

How do YOU stack up?

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged career, infographic, job, opportunity, planning, skills | Leave a comment

Marketing Practices and Small Businesses

Posted on March 7, 2013 by bermanevansretail

Small businesses have different goals and needs as compared to larger firms — not to mention budgetary constraints — when it comes to their marketing practices.

As reported by eMarketer: “Small-business owners (SBOs) are a diverse bunch that includes more women, immigrants, and young people than one finds atop big corporations. But what many have in common are modest levels of marketing expertise and technological know-how, according to a new eMarketer report, ‘Small Businesses as Tough B2B Customers: Shaky in Their Own Marketing, Critical of Marketing Aimed at Them.’”

To learn more, click the chart.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged competition, eMarketer, entrepreneur, marketing, merchandising, minorities, multichannel, opportunity, planning, promotion, small retailer, social media, success, tips, trends, women, word of mouth | Leave a comment

Store Mannequins Mimic Customer Movements in Japan

Posted on March 6, 2013 by bermanevansretail

There are many fun uses of technology by Japanese retailers to encourage more shopper engagement.

John Yong reports for designtaxi.com that: “Japanese clothing retailer United Arrows has found an innovative way to make customers pay attention to its display windows. It uses two ‘MarionetteBots’, half mannequins-half robots capable of mimicking the movements of customers that walk in front of the display windows. And it utilizes Kinect technology and a series of wires, to allow the mannequins to copy the movement of any person — similar to a marionette.”

Take a look at a YouTube video about United Arrows.

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged customer expectations, display, experiential retailing, fun, global, interactive, Japan, Kinect, mannequin, merchandising, mimicry, movement, opportunity, promotion, shoppers, storefront, technology, Tokyo, trends, United Arrows, video | Leave a comment