Tag Archives: word of mouth

Marketing Practices and Small Businesses

Small businesses have different goals and needs as compared to larger firms — not to mention budgetary constraints — when it comes to their marketing practices. As reported by eMarketer: “Small-business owners (SBOs) are a diverse bunch that includes more … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment

What Does It Take to Go Viral?

Click the image for the YouTube video and learn more about online word of mouth.

Posted in Social Media and Retailing | Tagged , , , , , | Leave a comment