Be a Better Job Applicant

According to Tracey Parsons, the CEO of CredHive (a networking firm), there are many things that job applicants can do to facilitate the hiring process for potential employers.
Here are six tips from Parsons:
  1. Follow instructions — “It is refreshing when a candidate does exactly what we ask when applying for a position. At my company, we require you to join our database. We only use our own tool to identify talent for our open positions. We don’t take resumes. We don’t believe them. But, that’s our requirement. So, when people do what we’ve asked, we are happy.”
  2. Use focused communications — “When a candidate tells me exactly what they are going to bring to the table to solve my business challenges, I pick up the phone and call them. And who doesn’t love it when the hiring manager calls them directly to talk about their experience. When you are writing to a hiring manager, try to keep the following in mind, ‘What’s in it for the hiring manager?’”
  3. Be on brand with the company — “I love it when people send me contact requests or inquiries that sound like someone here wrote it. This tells me three things: First, you took the time to read our site and understand our personality. Second, you understand our brand enough that the learning curve when you start isn’t steep. See, I can already see you working here when you write in our voice. And finally, it tells me that you also see alignment.”
  4. Show examples of past work — “Nothing beats examples! Examples are awesome and help you stand out. If you have a portfolio, Slideshare, CredHive, links to documents, spreadsheets, reports, project plans, ideas, and presentations from Dropbox, send them.  It helps me see what you’ve done so that I can better imagine you working on our team.”
  5. Ask good questions — “You should be curious about our company, its trajectory, my management style, and the team. When you ask good questions, I can tell you are curious and that you are thoughtful. These are my top two desired skills.”
  6. Follow up smartly — “Nothing seals the deal like a smartly crafted follow-up message. The net, always send a thank you note. The real deal-sealer is when a little time has passed; the candidate sends me a news article or blog post that is thought provoking based on our conversation.”
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Posted in Career Useful Information, Careers in Retailing | Tagged , , , | 1 Comment

The 25 Most Popular Posts by Retailing: From A to Z by Joel Evans

Since this blog began in early 2012, a number of the more than 1,000 posts have been especially popular among readers. For those who have missed any of the 25 most popular posts, here they are:
  1. Can Car Manufacturers Sell Direct and Bypass Dealers?
  2. A New Infographic on Global Retailing Trends
  3. The Retail Employers on Fortune’s 2013 “Best Companies to Work For” List
  4. Valuable Links
  5. Von Maur Looking to Become a National Department Store Chain
  6. Ten Trends Affecting Consumer Behavior in 2013
  7. Will Intel’s Magic Mirror Change Apparel Shopping?
  8. A QR Code Infographic
  9. Technology Trends and Retailing
  10. CSA’s State of the Industry: 2013
  11. Shopping Smarter at J. Crew
  12. Whole Foods: A New Pricing Strategy
  13. Retail Marketing: A Look at Media Trends
  14. Enhancing the Customer Experience at Car Dealerships
  15. Ikea: Cutting-Edge Catalogs
  16. Forever 21 Job Interview Tips
  17. Is BMW’s New High-Tech Selling Approach Going to Be a Winner?
  18. Customer Fraud Comes in Many Forms: “Wardrobing” Is One of Them
  19. How Costco Keeps on Clicking
  20. What Factors Most Influence Purchase Decisions?
  21. Retail Strategy Lessons from McKinsey & Co.
  22. A Retail Store Design Checklist
  23. The Evolution of the Retail Barcode
  24. A Look at Kearney’s 2013 Global Retail Development Index
  25. Resume Mistakes to Avoid

 

 

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

New Data on Retail Security Breaches

The impact of the spate of retail security breaches over the last decade keeps getting worse.
eMarketer puts it thusly:
“With the lure of using big data and advanced CRM [customer relationship management] techniques to predict everything a potential customer might want or need before she even knows it, retail executives will have to wrestle with the added dangers of not only appearing creepy — a subjective judgment at best — but of objectively compromising the personal and financial information of their customers.”
Take a look at some of the top data breaches from 2003 to 2014.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | 1 Comment