Whole Foods: A New Pricing Strategy

Whole Foods has never liked the derogatory nickname “Whole Paycheck.” So, today it is striving harder to demonstrate that its prices are competitive — while maintaining its distinctive image.
Click the image for a Wall Street Journal video on Whole Foods.

Thanks to KCJ for suggesting this post.

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

4 Responses to Whole Foods: A New Pricing Strategy

  1. Konstantinos says:

    From my experience with Whole Foods, when i presented them some of the products of my company as a brand manager, they have the tendency to offer special prices for new products when there is not something similar on the shelves with the restriction that you will offer them usually 6 months exclusivity.

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