Retail Marketing: A Look at Media Trends

In partnership with Kantar Media, Advertising Age recently published a report on “Retail Marketing.” This report includes a lot of information, such as:
  • Media spending by individual retailers
  • Media spending by retail category
  • Why retailers and shoppers like Google’s product listing ads
  • When retailers advertise 
  • The continuing importance of E-mail
Click the image to access the full report.

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , . Bookmark the permalink.

3 Responses to Retail Marketing: A Look at Media Trends

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  2. Pingback: Retailing: From A to Z — The Most Popular Posts of 2013 | Retailing: From A to Z by Joel Evans

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