Tag Archives: Zappos

How Zappos Stays Ahead

Zappos, a subsidiary owned by Amazon, clearly has a unique corporate culture that has helped it to grow in popularity. Today, this online retailer offers shoes, apparel, accessories, and other consumer lifestyle products. Here are some corporate culture examples that … Continue reading

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

New Data on Retail Security Breaches

The impact of the spate of retail security breaches over the last decade keeps getting worse. eMarketer puts it thusly: “With the lure of using big data and advanced CRM [customer relationship management] techniques to predict everything a potential customer might … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | 1 Comment

Zappos and Customer Service

Zappos is highly regarded for its excellent customer service and motivated employees. Zappos’ goal is to “wow” its shoppers. As Barry Glassman, writing for Forbes, puts it: “Knowing what clients want and developing ways to meet those needs is the basis … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Motivating Zappos’ Employees and Optimizing Customer Service

Zappos’ CEO Tony Hsieh says Zappos is a service retailer that happens to sell shoes — and builds the firm’s culture around a group of individuals encouraged and empowered to “wow” customers. While most companies discourage employees from spending more … Continue reading

Posted in Part 5: Managing a Retail Business, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , | 1 Comment

Zappos’ Corporate Culture

Zappos focuses on both the customer and the employee.

Posted in Part 1: Overview/Planning, Video Clips (non-career) | Tagged , , , , | Leave a comment

The Zappos’ Approach to New Employees

All new employees receive an orientation to the Zappos’ way, regardless of the nature of the employee’s job.

Posted in Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , | Leave a comment