As Anum Hussain, an inbound marketing manager for the inbound sales division of HubSpot, writes:

“The way people buy products and services online has dramatically changed over the years — and these days, the customer has more power than ever. To understand more about what influences today’s customer, the folks at BigCommerce analyzed a range of E-commerce sites to give us a broader understanding of what people value when shopping online. While these findings may be specific to online ecommerce shops, we believe there’s some valuables lessons here for all business types. Take a look, and keep reading below for some tweetable takeaways.”