Timberland is a successful manufacturer and reseller: “We make boots, shoes, clothes, and gear that are comfortable enough to wear all day and rugged enough for all year. And we don’t rest on our accomplishments — if we did, we’d only have ever made one waterproof leather boot.”
As eMarketer recently reported:
“VF Corp.’s Timberland brand is one of the retailers using very close-range mobile messaging to communicate with consumers, offering discounts and promotions to people once they are in the store. Known as proximity marketing, Timberland has been working with a company called Swirl, which has a mobile app of the same name and can message consumers inside the store and within a certain range outside the store.”
Click the image to read an eMarketer interview with Rachel Panetta, the head of retail and E-commerce marketing for Timberland.