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Timberland and Proximity Marketing
This entry was posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing and tagged customer expectations, eMarketer, experiential retailing, multichannel, opportunity, planning, success, Swirl, technology, Timberland, trends. Bookmark the permalink.
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Blootooth marketing (essentially what Swirl is) has been around for years. There are several issues not least of which is that you need to get the customers to download the app in the first place or you add it as an SDK to an existing app.
Customers need to have their mobiles on and within earshot all the time they are in store or they miss the connection. Customers also get peed off if they are continually bombarded with connections.
Visual moving image pos systems spread around the store are far more effective and drive sales consistently by engaging with the client.