Category Archives: Technology in Retailing

In-Store Analytics Pick Up the Pace

Posted on December 2, 2014 by bermanevansretail

As we have written about several times before (see, for example, 1, 2, 3), retail analytics have become much more sophisticated and illuminating in recent years. A story in Businessweek by Olga Kharif further illustrates what smart retailers are doing: “Feel … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Kohl’s: Better Tailoring Prices and Assortments

Posted on November 24, 2014 by bermanevansretail

Kohl’s operates about 1,200 mid-priced stores in the United States. Its mission is “to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Gucci’s Mobile Apps Enhance the Customer Experience

Posted on November 17, 2014 by bermanevansretail

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment