Gucci’s Mobile Apps Enhance the Customer Experience

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , , , , , . Bookmark the permalink.

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