When’s the Best Time to Shop for the Holidays?

Consumers have many sources to consult when purchasing holiday gifts, from shopping tips to price trackers.
The Wall Street Journal has created a new interactive Christmas Sales Tracker tool:  “The Journal created this tracker to monitor price movements for the holiday’s hottest gifts. At any given moment, you’ll be able to see when and where to get the best deal and will be able to scan the charts for clues about which chains are competing most aggressively for sales.”
The Journal’s Shelly Banjo reports that:
“The [Christmas Sale Tracker] will collect prices once an hour from Nov. 1 through Dec. 31 to determine the best times to buy those products, how early retailers offer their best deals, and how quickly rivals match lower offers. Already, the WSJ Christmas Sale Tracker shows that retailers seem to be testing how directly price cuts drive traffic and Web sales, by changing prices on popular items such as the Jawbone Up24 fitness tracker and a KitchenAid mixer in the weeks leading up to the holiday-shopping bonanza.”
 Click the image to access the Tracker.

 

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing and tagged , , , , , , , , , , . Bookmark the permalink.

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