Category Archives: Technology in Retailing

Retailers Need to Understand “Proximity Marketing”

Posted on February 11, 2015 by bermanevansretail

Here’s another term for our retailing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept? As Marketing Tech Blog explains it: “Proximity marketing is any system that utilizes location technologies to directly communicate … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , | 1 Comment

What Are the Steps in a Credit Card Transaction?

Posted on January 14, 2015 by bermanevansretail

The answer to this question is not known by many retail employers and almost almost all shoppers. They often just see a card number being entered and computer software do its magic. The infographic below by ProPay, a firm that … Continue reading →

Posted in Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 3 Comments

2014’s Most Popular Posts at Retailing: From A to Z

Posted on January 6, 2015 by bermanevansretail

In 2014, there were about 260 posts made at Retailing: From A to Z by Joel Evans. They were viewed by people in 130 different countries. Thank you! đŸ™‚ These were our most popular posts in 2014 (listed by total views). … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment