Retailers Need to Understand “Proximity Marketing”

Here’s another term for our retailing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept?
As Marketing Tech Blog explains it:
Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies.”
To learn more, take a look at this infographic from the UK’s Choice Loans.



This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , . Bookmark the permalink.

1 Response to Retailers Need to Understand “Proximity Marketing”

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