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Category Archives: Part 6: Merchandise Management and Pricing
What’s Happening with Virtual Assistants?
Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged AI, Alexa, analytics, artificial intelligence, Cortana, experiential retailing, Google Assistant, multichannel, opportunity, planning, promotion, shopping, Siri, trends
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Good Bye for The Limited? An Update
After more than 50 years, youth-oriented women’s apparel retailer The Limited decided to shut all of its 255 stores. Shortly therefore, the company entered into Chapter 11 bankruptcy. This is the current screen shot at its Web site. What … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged brick-and-mortar store, customer expectations, failure, multichannel, online, store closings, Sun Capital Partners, The Limited, trends
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L.L. Bean’s Dominant Edge: Its Return Policy
Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Amazon, Business Insider, customer expectations, customer loyalty, customer satisfaction, L.L. Bean, opportunity, planning, refund policy, return, success, trust, video, YouTube
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