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Tag Archives: The Limited

Good Bye for The Limited? An Update

Posted on January 17, 2017 by bermanevansretail

After more than 50 years, youth-oriented women’s apparel retailer The Limited decided to shut all of its 255 stores. Shortly therefore, the company entered into Chapter 11 bankruptcy.   This is the current screen shot at its Web site.     What … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged brick-and-mortar store, customer expectations, failure, multichannel, online, store closings, Sun Capital Partners, The Limited, trends | 1 Comment
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