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Category Archives: Part 5: Managing a Retail Business
A Bricks-and-Clicks Infographic
Check out this interesting infographic. Bricks and Clicks infographic
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged bricks and clicks, customer expectations, customer service, experiential retailing, infographic, location, merchandising, multichannel, online shopping, opportunity, technology, trends
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Better Using In-Store Data
What often separates high-performing retailers from low-performance retailers is the quality of the customer and other data that they collect, analyze, and use to guide their strategy. As recently reported by RetailNext: “In a challenging time for retail, many brick-and-mortar … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, information, inventory management, merchandising, opportunity, retail analytics, Retail Next, shopping, strategy, technology, tips, trends
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McDonald’s: Customer Service Issues
As we reported recently, McDonald’s has been working hard to stimulate sales growth. However, it has some serious customer service problems to address. According to Martha C. White, writing for NBCNews.com: “When it comes to service, McDonald’s customers just aren’t lovin’ it. The … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career)
Tagged bad behavior, customer expectations, customer service, employee, experiential retailing, failure, global, McDonald's, multichannel, rude, shoppers, video
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