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Category Archives: Part 5: Managing a Retail Business
Eat Fresh at Subway
Subway has become a global fast-food phenomenon — with more than 37,000 locations worldwide. Although it is famous for “Jared” (the real consumer who lost a lot of weight eating Subway heros) and the “$5 dollar foot long,” Subway is a … Continue reading
Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, customer service, entrepreneur, fast food, Fred DeLuca, global, location, merchandising, planning, pricing, promotion, segmentation, Subway, success
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Cutting Down on Checkout Line Waiting
One of the aspects of the in-store shopping experience that aggravates consumers the most is too long a wait on a checkout line. People get very impatient when they think their time is being wasted. Now, Kroger — the supermarket chain … Continue reading
Retailers Experimenting with Mobile Devices and the Job Search
Many retailers have been using some form of computerized job search tools for a quite. Now — slowly — retailers have begun incorporating mobile media in the process. As reported by Lauren Weber for the Wall Street Journal: “‘With the … Continue reading
