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Category Archives: Part 4: Store Location Planning
Google to Open Stores?
The retailing sector has attracted a lot of non-retailers over the past few years, the most successful being Apple Inc. with its Apple Stores (click here for an earlier post). Now, it looks like Google is preparing to join Microsoft … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged experiential retailing, Google, location, merchandising, opportunity, shopping, store, strategy
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Smartphone Technology and McDonald’s Australia
McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged app, Australia, customer expectations, customer loyalty, customer service, experiential retailing, global, location, McDonald's, merchandising, mobile shopping, promotion, smartphone, social media, technology, video
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The Retail Supply Chain: What’s Ahead
As we know, retail supply chains are getting more geographically dispersed and more complex. So what’s ahead in this area? Integrated Solutions for Retailers recently a published report on this topic: “The retail supply chain is becoming worldwide, from sourcing … Continue reading
Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged distribution, global retailing, integration, inventory management, location, merchandising, opportunity, planning, strategy, supply chain, tips
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