Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Google to Open Stores?

The retailing sector has attracted a lot of non-retailers over the past few years, the most successful being Apple Inc. with its Apple Stores (click here for an earlier post). Now, it looks like Google is preparing to join Microsoft … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 4 Comments

Smartphone Technology and McDonald’s Australia

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment

The Retail Supply Chain: What’s Ahead

As we know, retail supply chains are getting more geographically dispersed and more complex. So what’s ahead in this area? Integrated Solutions for Retailers recently a published report on this topic: “The retail supply chain is becoming worldwide, from sourcing … Continue reading

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | Leave a comment