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Category Archives: Part 4: Store Location Planning
Enhancing the Customer Experience at Car Dealerships
Now that the U.S. automobile industry has strongly emerged from the depths of the recent Great Recession, it is time for more car dealers to improve their physical facilities and ambience. Audi of America has gotten the message and hired … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Audi, car, competition, Continuum, customer expectations, customer loyalty, customer service, dealership, experiential retailing, inventory management, merchandising, planning, promotion, retail analytics, shopping, store design, success, trends
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Macy’s Herald Square: A $400 Million Renovation
Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy. Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, experiential retailing, Herald Square, location, Macy's, merchandising, opportunity, promotion, renovation, shoppers, shopping, strategy, success, technology, Terry Lundgren, video
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A Graphical Look at the Apple Store’s Peformance
As we know, Apple’s store division has been on an incredible roll (see this post, for example). So, how are these stores doing across several financial dimensions? Recently, Horace Dediu compiled data on the Apple Store group and charted performance … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Apple, Apple Store, customer expectations, customer loyalty, customer service, experiential retailing, financial performance, online shopping, planning, retail analytics, shopping, strategy, success, trends
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Retailing: From A to Z 