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Category Archives: Part 3: Targeting Customers and Gathering Information
BE Retailing
Follow us on Twitter. As of today, we have more than 665 tweets on key current retailing issues. 🙂 https://twitter.com/BEretail
Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged BERetail, competition, customer expectations, customer service, entrepreneur, experiential retailing, merchandising, multichannel, social media, tips, trends, Twitter
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Do Online Prices Change TOO Often?
One of the strengths of online retailing is the ability to easily and quickly adjust the prices offered to shoppers — based on supply-demand considerations and how well products are selling at various prices. But this strength can also be a … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Amazon, Best Buy, customer expectations, customer loyalty, ethics, experiential retailing, pricing, sale, technology, trends, Wal-Mart
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Online Retailers Now Popping Up as Stores
According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer service, location, merchandising, multichannel, online, opportunity, pop-up, shopping, store, strategy, video
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Retailing: From A to Z 