Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Daily Deal Promotions Not Working for Small Retailers

Posted on December 3, 2012 by bermanevansretail

As we’ve written about before, daily deal sites such as Groupon and LivingSocial often do not achieve the intended results for retailers — namely, to offer a deeply-discounted deal through a Web site coupon that gets people to visit a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Online Practices of Leading U.S. Retailers

Posted on December 2, 2012 by bermanevansretail

Are retailers engaging in good online practices? According to recent research, the answer is yes — at least for the major U.S. retailers analyzed. Click the chart to learn more.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Walgreens Booming New Loyalty Program

Posted on December 1, 2012 by bermanevansretail

For decades, Walgreens has been one of the world’s leading drugstore chains. And it has always prided itself on excellent customer service and a loyal following. Now, it is taking its customer loyalty efforts to a new level. According to Patricia Odell, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment