Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Ten Consumer Trends for 2013

Posted on November 30, 2012 by bermanevansretail

Trendwatching.com regularly examines trends going on around the world. It has just uploaded its report “10 Crucial Consumer Trends for 2013.” Click on the image to access the top ten consumer trends for 2013.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Gift Giving and the Importance of Social Media

Posted on November 29, 2012 by bermanevansretail

One effect of social media upon retailers is the importance that many shoppers place on the comments/reviews at social media sites. Click the chart to read more from eMarketer.  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Understanding Pre-Purchase Shopping Behavior

Posted on November 28, 2012 by bermanevansretail

It is essential that retailers understand the pre-purchase shopping process in which consumers engage. So, take a look at this infographic.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment