Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Making Stores and Virtual Stores More Collaborative

Posted on July 5, 2014 by bermanevansretail

As we have noted before (click here, for example, 1, 2, 3), seamless multichannel retailing is challenging.  To provide more guidance, Knowledge@Wharton and SAP have collaborated on a new report: Harmonize Physical, Virtual Stores to Lift Sales:  “Imagine the owner … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Entrepreneurs Doing Well

Posted on July 3, 2014 by bermanevansretail

As the economy has picked up, so has the performance of entrepreneurs and other small businesses. According to a new research study by Manta, the largest online community dedicated to small businesses: “Small business success has increased since last year. The … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | 2 Comments

Customer Analytics and Retailing

Posted on June 30, 2014 by bermanevansretail

Behind the hype, what does customer analytics really mean for retailers? Here is an interesting infographic on analytics from Capillary Technologies.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 1 Comment