Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

How Strong Is the U.S. Economy for Retailers?

Posted on July 16, 2014 by bermanevansretail

There have been many conflicting reports about the state of U.S. retailing. Some experts are rather pessimistic, while others are more optimistic. Count Mr. Steven Keith Platt, Director and Research Fellow at the Platt Retail Institute, among the latter: “The U.S. consumer … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | 2 Comments

Rocky Seas for Wal-Mart

Posted on July 15, 2014 by bermanevansretail

Although Wal-Mart is still by far the world’s largest retailer, it has faced some stormy seas in recent years. U.S. store sales are stagnant. Earnings have been tight. Competition from dollar stores and from online retailers has taken its toll. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 2 Comments

Fast Company’s 2014 Ten Most Innovative Retailers

Posted on July 8, 2014 by bermanevansretail

Each year, Fast Company compiles a number of industry lists ranking the most innovative companies in the world. One of Fast Company’s industry lists ranks its ten most innovative retailers. Here is Fast Company’s 2014 retail list: Warby Parker Amazon.com … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment