Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Mobile Shoppers and Their Choice of Payment Methods

Posted on July 20, 2014 by bermanevansretail

According to recent research from Nielsen, mobile shopping is impacting more than just our way of shopping, it is also changing the way we pay for purchases: “Digital is starting to transform how consumers pony up cash for their everyday … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Mobile Keeps Growing for Retailers

Posted on July 18, 2014 by bermanevansretail

According to new research by Fetch, a full-service mobile marketing agency, mobile is becoming ever more important for retailers: “Fetch conducted a series of interviews with executive-level thought leaders at several retail brands across multiple industries. Through these insider discussions, Fetch gained deep insights into the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

Online Resources for Women and Minority Business Owners

Posted on July 17, 2014 by bermanevansretail

Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners: “Like all entrepreneurs, women business owners face many challenges in making their entrepreneurship dreams a reality.  Some … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 2 Comments