Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

How Brands Can Do Better on Vine

Posted on July 25, 2014 by bermanevansretail

Vine is for retailers too! Evans on Marketing Vineis “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , | 1 Comment

Clever Uses of Instagram

Posted on July 24, 2014 by bermanevansretail

Instagram is a rapidly growing social media site, particularly among younger people: It “is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments

“Retail Therapy” Myths

Posted on July 22, 2014 by bermanevansretail

“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues. As Amanda Page, the Editor at HealthCentral says: “We all do it: indulge in ‘comfort’ purchases to remedy a bad … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment