“Retail Therapy” Myths

“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues.
As Amanda Page, the Editor at HealthCentral says:
“We all do it: indulge in ‘comfort’ purchases to remedy a bad day or sour mood.   While the often short-lived euphoria resulting from this habit may lead to post-splurge guilt, new research suggests some surprising reasons why retail therapy can actually be good for you.  Let’s put some old myths to rest.”
Click the infographic to read more of Page’s views about the myths associated with retail therapy.



This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

1 Response to “Retail Therapy” Myths

  1. Pingback: "Retail Therapy" Myths | Retailing | ...

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