How Brands Can Do Better on Vine

Vine is for retailers too!

Evans on Marketing

Vineis “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos.

Stephanie Castillo, a digital marketing specialist atVisually, reports that:

“Given its accessibility and low cost,this form of micro-contentgives marketers a chance to get some hands-on video production experience. But don’t be fooled: though the app promotes a quick and raw form of capturing video, you shouldn’t take this as a cue to wander away from quality content. Rather, the stakes for a quality video with a strong story are now higher, simply because you have anever shorter amount of time to get your point across.”

“By now, brands have had the chance to explore the many…

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This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing and tagged , , , , , , . Bookmark the permalink.

1 Response to How Brands Can Do Better on Vine

  1. Pingback: How Brands Can Do Better on Vine | Social Media...

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