Vineis “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos.

Stephanie Castillo, a digital marketing specialist atVisually, reports that:

“Given its accessibility and low cost,this form of micro-contentgives marketers a chance to get some hands-on video production experience. But don’t be fooled: though the app promotes a quick and raw form of capturing video, you shouldn’t take this as a cue to wander away from quality content. Rather, the stakes for a quality video with a strong story are now higher, simply because you have anever shorter amount of time to get your point across.”

“By now, brands have had the chance to explore the many…