Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Will the New $50 Amazon Tablet Be a Success?

Posted on September 9, 2015 by bermanevansretail

Amazon has offered a variety of Kindle Fire tablets for the last few years. These tablets are less expensive than the iPad and offer a number of features. Now, to pump up sales, Amazon plans to introduce a new $50 … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

eMarketer’s September 2015 Retail Roundup

Posted on September 5, 2015 by bermanevansretail

eMarketer is an excellent source of information beneficial to retailers. It even offers a FREE daily newsletter. eMarketer has just published its September 2015 Retail Roundup; “Consumers spend billions each year at retail, and retailers are the biggest digital ad spenders … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

How Costly Are the Most Expensive Search Terms on Google?

Posted on September 2, 2015 by bermanevansretail

Are you using or considering paid search on Google? Do you know what the 100 most expensive keywords are on Google? As Chris Zook writes for WebpageFX: “Google has billions of keywords at their disposal. But not all keywords are … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment