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Category Archives: Part 3: Targeting Customers and Gathering Information
The Challenge of Food Retailing in Developing Countries
For a variety of reasons — including technology, road infrastructure, shopping habits, and more — food retailing in developing countries can be complicated. Recently, Peter Child, Thomas Kilroy, and James Naylor of McKinsey addressed this topic: “Just 20 years ago, modern … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged competition, customer expectations, developing countries, experiential retailing, global, McKinsey, merchandising, planning, strategy, trends
1 Comment
Global Social Media Ad Spending Is Booming
As reported by eMarketer: “Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in … Continue reading
Will Fast Fashion Work at JC Penney?
JC Penney has had mixed results over the last several years; and as a result, it has changed CEOs, strategies, and merchandise plans. Now, JC Penney is moving into the fast-fashion arena, which has been led by retailers such as … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, fast fashion, H&M, JC Penney, merchandising, planning, segmentation, strategy, Zara
3 Comments
Retailing: From A to Z 