Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

What Do Consumers Prefer: Free or Fast Shipping?

Posted on September 22, 2015 by bermanevansretail

As we have reported before, shipping is a vital part of the online purchase experience. [See 1, 2, 3.] Because of this, Pitney Bowes recently conducted a study about customer shipping preferences for the upcoming holiday season. Jacqueline Renfrow, reporting … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments

Opportunities for Restaurant Growth

Posted on September 18, 2015 by bermanevansretail

Americans like to eat out, and this was so even during the recent Great  Recession. According to Nielsen: “While consumer confidence and saving trends paint a picture of relative restraint in the U.S., a look at how much we’re spending at … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , | 1 Comment

J&J and Walgreens’ Health-Related Collaboration

Posted on September 17, 2015 by bermanevansretail

Johnson & Johnson (J&J) operates three main product lines: consumer products (including items “in the baby care, skin care, oral care, wound care, and women’s health care fields, as well as nutritional and over-the-counter pharmaceutical products, and wellness and prevention … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment