J&J and Walgreens’ Health-Related Collaboration

Johnson & Johnson (J&J) operates three main product lines: consumer products (including items “in the baby care, skin care, oral care, wound care, and women’s health care fields, as well as nutritional and over-the-counter pharmaceutical products, and wellness and prevention platforms”); medical devices (focusing on “innovative products and solutions used primarily by health care professionals in the fields of orthopedics, neurological disease, vision care, diabetes care, infection prevention, diagnostics, cardiovascular disease, and aesthetics”); and pharmaceutical products (“we develop sustainable, integrated healthcare solutions by working side-by-side with healthcare stakeholders, based on partnerships of trust and transparency.  We collaborate with the world for the health of everyone in it.”).
Recently, J&J entered into a health-related collaboration with drugstore giant Walgreens (“with more than 8,200 stores in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. The company had fiscal 2014 sales of more than $76 billion.”). Walgreens’ mission is “to be America’s most-loved pharmacy-led health, well-being and beauty retailer. Its purpose is to champion everyone’s right to be happy and healthy.”
As reported by Joe Bush for the Path to Purchase Institute:
“Johnson & Johnson became a sponsor of Walgreens’ Balance Rewards for Healthy Choices program in the spring and, among the supporting activity, linked its Official 7-Minute Workout mobile application to the program. Balance Rewards for Healthy Choices awards points to members for setting and achieving various healthy-living activities. Now members can earn points for completing a workout from the J&J app, as well as for purchasing eligible J&J brands, including Listerine, Lubriderm, Band-Aid, Neutrogena, Zyrtec and Tylenol.”
“All promotional materials direct members to the Walgreens.com Healthy Choices landing page and tout J&J’s Healthy Essentials platform website, where registered consumers can find coupons, advice and product details. The main in-store presence is a dedicated endcap promising loyalty points. The display also promotes the J&J app, which joins 12 other apps and 32 devices unrelated to J&J that members can link to the Healthy Choices program.”
Click the image to learn a lot more.

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

One Response to J&J and Walgreens’ Health-Related Collaboration

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