Global Social Media Ad Spending Is Booming

As reported by eMarketer:
“Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The drop-off in spending to the other three major world regions is steep, with Latin America reaching only $680 million in 2015, while Central and Eastern Europe and the Middle East and Africa lag further behind.”
Click the chart to read more.


 

This entry was posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , . Bookmark the permalink.

One Response to Global Social Media Ad Spending Is Booming

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