As reported by eMarketer:

“Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The drop-off in spending to the other three major world regions is steep, with Latin America reaching only $680 million in 2015, while Central and Eastern Europe and the Middle East and Africa lag further behind.”

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