Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

Experiential Retailing Keeps on Evolving

Posted on February 24, 2013 by bermanevansretail

Whether operating stores and/or running an online business, retailers must continuously strive to offer shoppers the best experience possible — or competitors will win them away. Oracle recently published an in-depth report on experiential retailing. It concluded that: “Consumers want retailers … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

How Shoppers Use Digital Tools

Posted on February 23, 2013 by bermanevansretail

As we know, the digital revolution has dramatically changed the consumer’s mode of shopping. Here are some of the more interesting developments. Retail Touchpoints states that: “Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Macy’s Herald Square: A $400 Million Renovation

Posted on February 18, 2013 by bermanevansretail

Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy. Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | Leave a comment