Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Good Bye for The Limited? An Update

Posted on January 17, 2017 by bermanevansretail

After more than 50 years, youth-oriented women’s apparel retailer The Limited decided to shut all of its 255 stores. Shortly therefore, the company entered into Chapter 11 bankruptcy.   This is the current screen shot at its Web site.     What … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Look to the Golden Globes for Ad Creativity

Posted on January 12, 2017 by bermanevansretail

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples. As reported by T. L. Stanley for Adweek: “For fans who didn’t know … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Self-Branding for Professional Success: A Primer

Posted on January 10, 2017 by bermanevansretail

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , | 1 Comment