Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Slow Going for QR Codes in Russia

Posted on August 28, 2012 by bermanevansretail

According to a story in eMarketer, smartphone use by Russians is increasing, but feature phones remain dominant: “Consumers are starting  to familiarize themselves with QR codes — but most still don’t know what 2-D mobile barcodes are, according to data … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

The Appeal of Pinterest to Retailers

Posted on August 28, 2012 by bermanevansretail

Cost Plus World Market is an interesting retailer: “From furniture and accessories, to food and drink, our online assortment never falls short of authenticity or affordability. Browse our multicultural home decor pieces, find unique party favors and gifts, or simply … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

The Boom in Location Tagging: An Opportunity for Retailers

Posted on August 27, 2012 by bermanevansretail

It is certainly time for retailers to better understand how people are using location tagging via their mobile devices — and to act appropriately in driving more of those people to their stores. As reported by eMarketer: “Mobile audience media … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment