The Appeal of Pinterest to Retailers

Cost Plus World Market is an interesting retailer: “From furniture and accessories, to food and drink, our online assortment never falls short of authenticity or affordability. Browse our multicultural home decor pieces, find unique party favors and gifts, or simply peruse our diverse collection of specialty goods. Whether luxury or every day, our products offer premium quality and craftsmanship from sources all over the world.  Buy a seagrass storage basket, handmade by artisans in the Philippines. Shop for robust Malbec wine, produced in the foothills of Mendoza, Argentina. Discover knick-knacks and objects of interest for sale — countless styles from over fifty countries! Don’t forget entertaining essentials, gourmet goodies, festive flair for the holiday season, and do-it-yourself crafts for the home design of your dreams. Every room, every theme, every season, every day, World Market offers the best in home furnishings. Eclectic and sophisticated, yet fun and fresh, our well-priced assortment keeps the options endless and entirely yours.”
Today, Cost Plus World Market is one of an increasing number of retailers that are active users of Pinterest. Click the image to read a story about the firm’s summer 2012 Pinterest-based contest. 

 

 

This entry was posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

1 Response to The Appeal of Pinterest to Retailers

  1. Pingback: Pinterest: A Valuable Social Media Tool | Retailing: From A to Z by Joel Evans

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