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Category Archives: Online Retailing
Angie Hicks: Angie’s List Founder
In 1995, Angie Hicks founded Angie’s List, as a small company that helped its customers find the best service business to solve a particular issue (such as a plumbing leak or a car repair). Today, Hicks remains as the company’s chief marketing … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career)
Tagged advice, Angie Hicks, Angie's list, customer service, entrepreneur, information, opportunity, promotion, shopping, social media, strategy, video
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FIFTY Social Media Tips!
Vocus provides an integrated marketing and public relations software suite that “combines social marketing, search marketing, E-mail marketing, and publicity into a comprehensive solution to help businesses attract, engage, and retain customers.” The company has published a series of white … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer service, entrepreneur, experiential retailing, online shopping, opportunity, planning, promotion, retailing, social media, tips, trends, Vocus
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New Ikea Catalogs: A 3-D Look
Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged 3-D, catalog, customer service, Ikea, information, merchandising, promotion, shopping, technology, trends, video
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Retailing: From A to Z 