Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

eBay Now: Is It Happening?

Posted on July 26, 2013 by bermanevansretail

eBay Now is a new delivery service from eBay. It will be interesting to see how (whether?) this catches on with retailers and consumers. Here is a description of eBay Now from its Web site: Q: What is eBay Now? … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 1 Comment

Beware Shoppers: You’re Being Tracked

Posted on July 25, 2013 by bermanevansretail

As we’ve reported various times before, companies frequently track our behavior — both online and in the store. Does the pervasiveness of this concern you? Take a look at this recent article in the New York Times by Stephanie Clifford and Quentin … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Amazon.com’s New Birthday Gift Card Program

Posted on July 24, 2013 by bermanevansretail

Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers. As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment