Author Archives: bermanevansretail

Can Customers Access Your Business Easily?

Posted on April 1, 2013 by bermanevansretail

One thing that frustrates many people is their inability to be able to contact a company via the communication forum that they want (such as by E-mail or phone). For companies to do better, Dan Mckee, a Senior Social Media … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Trust Is a Key to Successfully Competing Online

Posted on March 31, 2013 by bermanevansretail

Online shoppers are often interested in getting the lowest possible prices on the products they want. However, they are unlikely to buy from firms that they do not trust. A recent survey by Rakuten bears this out. Rakuten is a large global … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Pinterest Adds Web Analytics

Posted on March 30, 2013 by bermanevansretail

To provide better services for consumers and companies, Pinterest (the social media phenomenon) has begun to offer Web analytics for the first time. According to Daniela Forte, writing for Multichannel Merchant: “The Pinterest Web analytics will measure influence, pin performance, traffic … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 1 Comment