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Author Archives: bermanevansretail
Understanding Shopping Cart Abandonment
Shopping cart abandonment is a HUGE problem that online retailers must address (see this post, for example). As Erin Lynch reports for Multichannel Merchant: “Shopping cart abandonment is a major E-commerce concern, especially when nearly 72% of Web site visitors … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, experiential retailing, infographic, multichannel, Multichannel Merchant, online shopping, planning, shopping cart abandonment, trends, trust
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Cabela’s Multi-Channel Approach
Cabela’s is one of the foremost multi-channel outdoor outfitters in the world — with mail-order, retail store, and Internet operations. As Tracey Ryniec reports for Forbes: “Cabela’s is more than just a retailer that sells hunting, fishing, and camping merchandise. It only has … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Cabela's, Canada, competition, customer expectations, customer loyalty, customer service, experiential retailing, merchandising, multichannel, online shopping, opportunity, planning, success
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Larger Retailers Having Trouble in India
As the world’s second-largest market in the world, India has been attracting a number of foreign retail chains. While some are succeeding, others have had a tough time. The “mom-and-pop” store remains extremely popular in India. Here is a recent … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer loyalty, failure, global, India, location, merchandising, Office 1, Office Depot, shopping, small stores, Staples
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Retailing: From A to Z 