Monthly Archives: October 2016

Uber Drop-Offs Right to the Store

Posted on October 6, 2016 by bermanevansretail

There is now a new opportunity for Uber, the ride-sharing firm: Delivering customers right to the retail store. As reported by Lauren Johnson for Advertising Week: “The ride-hailing app is partnering with location-data company Yext to let retail brands create … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

The Retailers That Millennials Love

Posted on October 5, 2016 by bermanevansretail

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Do You Want to Be a Successful E-Business?

Posted on October 3, 2016 by bermanevansretail

Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity. Consider these observations from Cent Muruganandam, writing for Business2Community.com and check out the infographic shown below his quote: “You … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment