Tag Archives: trust

Retailers Must Respond to the Shopping Needs of the Senior Market

Posted on June 13, 2014 by bermanevansretail

Retailers beware! Seniors not only buy different goods and services than shoppers of other generations, they also shop differently. Consider these observations — and the chart below — from Nielsen: “We’re all getting older, but we’re also living longer. And … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

A Target Ad on Walmart.com? Really!

Posted on May 30, 2014 by bermanevansretail

Technology sometimes runs amok and may result in questionable activities. As an example, not long ago, a Target ad popped up on the Walmart.com Web site — via a practice known as “injected advertising.” This occurred without the knowledge or permission … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

McDonald’s Kid Meals Get Happy — Will Its Critics?

Posted on May 28, 2014 by bermanevansretail

To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 2 Comments