Tag Archives: trust

Strengthening Omnichannel Security

Posted on July 11, 2014 by bermanevansretail

With all of the retail security breaches, consumers want to feel more secure that their personal data are not being compromised — especially across multiple channels. As Ping Identity puts it: “Consumers expect and trust that their data are secure … Continue reading →

Posted in Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , | 3 Comments

New Data on Retail Security Breaches

Posted on June 22, 2014 by bermanevansretail

The impact of the spate of retail security breaches over the last decade keeps getting worse. eMarketer puts it thusly: “With the lure of using big data and advanced CRM [customer relationship management] techniques to predict everything a potential customer might … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | 1 Comment

Does Corporate Social Responsibility Pay Off?

Posted on June 20, 2014 by bermanevansretail

This question is one that a number of company executives and their stockholders treat importantly. Although “doing good” is a goal for most of us, companies typically want to know how “doing good” impacts the bottom line. New research from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment