With all of the retail security breaches, consumers want to feel more secure that their personal data are not being compromised — especially across multiple channels.

As Ping Identity puts it:

“Consumers expect and trust that their data are secure as they switch from channel to channel. As companies race to keep up with consumer demand, security often is left by the wayside. But you don’t have to sacrifice security for an optimal customer experience. Securing all channels starts with security identity. Without an underlying identity layer to bridge the gap, the quality of the customer experience will continue to decline, and security gaps will continue to widen. An omnichannel approach makes the world more convenient, but 20th century security doesn’t cut it.”

Here is an informative infographic from Ping.