Tag Archives: trust

Self-Branding for Personal and Career Success

Posted on August 15, 2014 by bermanevansretail

Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show  on the topic of self-branding for personal and career success. In this interview, the discussion goes far beyond the concept of self-branding for … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 4 Comments

Amazon Battles On

Posted on August 14, 2014 by bermanevansretail

As the world’s largest book seller and online merchant, Amazon is never afraid to flex its muscles with regard to its suppliers. So, this question comes into play: Is Amazon acting as an advocate for lower consumer prices (as the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments

How Should You Respond to Negative Social Media Comments?

Posted on July 30, 2014 by bermanevansretail

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood. In general, there are three options for dealing with negative social media comments: … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 2 Comments