Tag Archives: shopping

Augmented Reality: “Magic Mirrors” Getting Even More Attention

Posted on January 31, 2013 by bermanevansretail

As we have reported before in two different posts (1, 2), in-store augmented (virtual) reality has been garnering a lot of attention. Now, Great Britain’s Tesco can be added to the list of retailers that are trying out some form … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?

Posted on January 27, 2013 by bermanevansretail

In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it? As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment

Mobile Shopping Is Heating Up

Posted on January 26, 2013 by bermanevansretail

In 2011, U.S. retail sales via mobile devices totaled $13.63 billion. By 2016, annual retail sales through mobile media are expected to reach $86.86 billion. As eMarketer notes: “With digital storefronts just an arm’s length away, millions are reaching first … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment