Tag Archives: shoppers

Segmenting the Valentine’s Day Market

Posted on January 31, 2013 by bermanevansretail

It’s already February 2013, which means that Valentine’s Day is just around the corner. And it is a BIG deal to many retailers. So let’s do our homework and understand the different types of Valentine’s Day shoppers. As reported by … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Can a Low-Touch Retailer Succeed in a High-Touch Marketplace?

Posted on January 27, 2013 by bermanevansretail

In the competitive, multi-channel environment of 2013, can a retailer succeed with a “low-touch” approach, whereby little customer service is provided? This seems highly unlikely. Doesn’t it? As Erik Sherman writes for Inc.: “You can’t cost-cut your way to great … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment

FaceCake: A Personalized Shopping Experience

Posted on January 24, 2013 by bermanevansretail

A while back, we blogged about Intel’s Magic Mirror. Now, here’s a related new type of technology from FaceCake. FaceCake Marketing Technologies, Inc. has developed a personalized interactive Visual Demonstration System (VDS) that enables shoppers to “manipulate their own images, with … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment