Tag Archives: Retail Touchpoints

Interactive Technology Becoming More Important

Posted on July 22, 2013 by bermanevansretail

Technology-based experiential retailing is becoming more of a key competitive advantage for retail stores in their fight against customer showrooming. Retail Touchpoints recently published an excellent report on this topic, written by Jonathan Lee, entitled Using Innovative Technology to Address the Showrooming … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

More Retailers Doing Well by Doing Good

Posted on July 21, 2013 by bermanevansretail

Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 4 Comments

Global Retail: The Future of Digital

Posted on July 9, 2013 by bermanevansretail

The digital era is booming globally for retailers and their customers. Retail Touchpoints reports that: “As many as 90% of consumers say they trust online recommendations for products; and up to 25% of social media shoppers say they use social … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 1 Comment