Tag Archives: Warby Parker

Warby Parker’s Distinctive Approach = Success

Warby Parker is a highly successful online — and now store-based — retailer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with … Continue reading

Posted in Career Video Clips, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

More Retailers Doing Well by Doing Good

Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As┬áJonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 4 Comments